McLuhan, when he was at Cambridge as an 
undergraduate in the late ’30s, he was very 
interested in the analysis of the popular culture 
and environment.

There was a book published, when he was at 
Cambridge, by a very famous professor named F.R. 
Leavis, whom McLuhan was a great follower of in 
the ’30s and ’40s, and the book was called Culture  
and Environment  and Leavis was one of these new 
critics who were very concerned about analyzing 
literature and teaching students how to read 
literature properly, and in this book he said that 
the teachers of literature, critics and so on,